Mak Na TikToku - McDonald's on TikTok
my lunching campaign for polish McDonald's TikTok.
"Mak Na TikTok'u" wouldn't happen if not my great team partner, and amazing director and production team we worked with.
McDonald's Poland wanted to start their TikTok account. So we were asked to create a launch campaign - from gen Z to gen Z. We put McDonald's products on the phone screen with TikTok playing on them. Which never have been done before by a food brand. It was risky but it was worth it.
Campaign contained 3 parts. First one was series of TikTok's on McDonald's profile. We wanted to make buzz on TikTok so we were posting all 12 TikTok's day after day, to grab attention of TikTok users. We chose a certain music, so people can associate it with Mak on TikTok.
2nd part - we collaborated with few popular Polish TikTok's influencers. So we can reach wider audience from different kinds of TikTok's communities
3rd part "Mak na" ("McDonald's on...") - we answered best 5 comments putting McDonald's on different things.
Mak na TikTok'u (Mcdonald's on TikTok) launching campaign got the distinction for the greatest creative of The TikTok Ad Awards 2023.
It was a loud campaign with many journalistic portals writing about it.
It's one of the best campaigns McDonald's ever had on their SoMe. We got asked to make a case study for a global McDonald's in the USA.
Over 12 films were made with help of our director Janek Dybus and Papaya (production house in Poland).
Desugns for McDonald's App:
Designs of the paper trey in restaurants.
kiosk for making an order with our ad:
